Semalt
The company behind FootyMath: the model, the data checks and the track record.
About Semalt
Semalt is an SEO and search analytics company founded in 2013 by four founders who set out to build a web analytics tool that was useful and easy to use. Today it is headquartered in Kyiv, Ukraine, with more than 120 team members and offices across Europe and South America, and its platform covers SEO campaigns, search analytics, AI visibility and indexing. Semalt has been featured in Forbes and Entrepreneur.
What Semalt does on FootyMath
- Builds and maintains the prediction model described on how it works, including the 21,272-match backtest behind it.
- Runs the hourly pipeline that loads results, recalculates probabilities and freezes every prediction at kick-off.
- Publishes the full track record, wins and misses, and reviews the method and the site content; the last review was on 22 October 2026.
- Handles corrections and questions at [email protected].
Editorial standards
Predictions come from the model only, are never edited by hand and are not influenced by bookmakers or partners. The full policy is on the about page.